Peter Bronski

Strategic Marketing in Energy and Smart Cities

Panasonic

Peter Bronski currently leads marketing and content strategy for three initiatives at the nexus of renewable energy and smart cities: Panasonic CityNOW, the Energy Solutions Group of Panasonic Enterprise Solutions Company, and Coronal Energy, powered by Panasonic. He previously served as Director of Program Marketing at Rocky Mountain Institute, where he oversaw marketing and communications strategy for the organization’s electricity work. He was also RMI’s Editorial Director.

Bronski is a coauthor on several major reports, including The Economics of Grid Defection, The Economics of Load Defection, The Economics of Demand Flexibility, and Community-Scale Solar, as well as a forthcoming white paper on a Panasonic solar+storage microgrid. With nearly a decade and a half of experience as an award-winning writer, his work has also appeared in more than 100 publications, including Harvard Business Review, Christian Science Monitor, CleanTechnica, National Geographic Traveler, and Men's Journal.

Earlier in his career, Bronski was the Founding Manager of Audubon International's Sustainable Communities Program and, prior to that, Staff Ecologist for the organization’s Audubon Cooperative Sanctuary Program. He was a Lockheed Martin Engineering Scholar and earned a BS in Natural Resources from Cornell University.